Editor Hub ยท SOPs & Resources
Everything editors need to deliver high-quality edits. SOPs embed live from Notion.
Team Values
Speed
Move as fast as possible on every task
Communication
Over-communicate, don't let things sit
Responsibility
Own your work, good or bad
Quality
Be proud of every edit you ship
Onboarding & Walkthroughs
Editor Hub Walkthrough
Google Drive SOP
Creating AI Hooks
AI Hook Editing
Ad Creatives Guide (Gamma)
Per Asset Type SOPs
Notion pages embed live below. Edit in Notion and it updates here instantly. Each page must be "Published to web" in Notion.
Hook SOP
No SOP yet. Click Edit to add a Notion URL.
Ad SOP
No SOP yet. Click Edit to add a Notion URL.
VSL SOP
No SOP yet. Click Edit to add a Notion URL.
Thank You Video SOP
No SOP yet. Click Edit to add a Notion URL.
Short Form Hammer Them SOP
No SOP yet. Click Edit to add a Notion URL.
Long Form Hammer Them SOP
No SOP yet. Click Edit to add a Notion URL.
B-Roll Ad SOP
No SOP yet. Click Edit to add a Notion URL.
Naming Conventions (Ads Only)
This naming convention applies to ad creatives only. Other content types use descriptive names.
Spine:
{ClientCode}-{OfferCode}-{HookCode}-{Angle}-{Persona}-{Format}-{Emotion}_{V#}
Example:
SPH-SYN-WALMARTMETHOD-BORINGPROD-W2WORKER-TH-DESIRE_V1